Interview 1: https://youtu.be/oe-nkQtDfUg
This interview gave me some insight that even though someone may think that price is more important that quality or style, when it comes to my service, quality is much more important. This tells me that there are some things that those who are on a tight budget are still willing to pay bigger money for because of their importance. I also mentioned my personal venture to her and she said that her specific age demographic would greatly benefit due to the college admission process.
Interview 2: https://youtu.be/dYCxN9xqwXc
This interview was very telling about how our spending habits may change as we get older. At the beginning of our monetary independence (such as my first interview) we are very careful with our spending and oftentimes value price as the most important purchase option. But as we get more comfortable fiscally, we can value quality and style over price. I also learned that while shopping in person, this "interviewee" is very unlikely to seek advise from other people. When shopping online on the other hand, she is almost always checking the reviews from other customers.
Interview 3:https://youtu.be/721xokh-ibE
The person I interviewed here was over the phone so I apologize if the quality of the audio is not as great! This interview also solidified the importance of online reviews when making a purchase. This particular customer was the only one who preferred to shop in person rather than online. He said that he likes to have the options laid out in front of him rather than seeing them on a computer screen. He also mentioned that he seeks the advice/recommendation of others before almost every single purchase he makes. This shows the importance of the word of mouth!
Conclusions:
The most important thing I took out of these interviews is that as the age changes, purchase behavior absolutely changes as well. Another thing that I learned is the importance of online reviews. Many people do not bother with reviews when making purchases in person because they are able to see and try out the item themselves, rather than just looking at a screen. When it comes to my service, testimonials and reviews are going to be very important as it will be a completely online service with online results. This way, people will be more confident with their purchase. They will be able to know that they are not sacrificing quality or price.
Hey Sarah,
ReplyDeleteYour interviews were great and very insightful! I think we all as college students can relate to your first interview. I feel like we are very much aware of prices than people with a more steady income. We try to be very cautious of prices and are willing to sacrifice on quality. I remember going shopping with my cousin and he bought 4 dollar tweezers instead of a 20 dollar one. He is willing to let those tough strains of eyebrow remain if they are not noticeable rather than paying 20 dollars for those that will get those tough strains. I also agree that with your product, people will certainly pay for the quality. They want to make sure that their social media is cleansed in order to get into colleges and pursue job opportunities. Great job!